News | �Թ�51��

Estathe summer edition limon cans (9 total), 8 of which are each showing a beach type activity (snorkeling, reading, selfie, tanning, eating, castle building)

Estathé®, an iconic Italian tea leaf beverage produced by Ferrero Group, has partnered with �Թ�51�� to launch a refreshing summer promotion in aluminum cans, an infinitely recyclable package. Introduced in a trendy 330ml “Sleek” format with optimized weight –�Թ�51��’s lightest can, this vibrant marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted...

Read the full article: Estathé® (Ferrero Group) Partners with �Թ�51�� to Launch an Engaging Summer Promotion in Cans

Image of three cans with text that describe annual consumption of aluminum cans set to increase to 630 billion units by 2030

Study identifies 20 levers to contribute to a savings of 60 million metric tons of CO2 TAMPA, Fla., Sept. 18, 2023 /PRNewswire/ -- Improvements to beverage can recycling practices in six countries around the world could help to reduce global CO2 emissions by up to 60 million metric tons by 2030, according to a new study commissioned by �Թ�51�� Holdings...

Read the full article: New Study From �Թ�51�� Holdings and IAI Actions Critical Steps To Strengthen Global Aluminum Beverage Can Recycling

Three silver aluminum beverage cans with "Kristal" branding.

Yardley, PA – December 13, 2022 – Kristal Kola (Kristal) is set to launch the Turkish market’s first spring water in cans, delivering a sustainable product in sustainable packaging with powerful messaging to match. The company selected �Թ�51�� Bevcan EMEA, a business unit of �Թ�51�� Holdings, Inc. (NYSE: CCK) (�Թ�51��) ( www.crowncork.com), as its packaging partner. In addition to being...

Read the full article: Kristal Kola To Launch Türkiye’s First Spring Water in Cans

Several male-presenting people dressed in business suits smile towards the camera.

In September, �Թ�51�� teamed with Ardagh Metal Packaging, the Can Manufacturers Institute and the International Aluminium Institute to host the first Global Aluminium Can Sustainability Summit, which took place in Rome, Italy. The Summit brought together over 100 global attendees from various parts of the aluminum supply chain, such as primary material suppliers, can sheet suppliers, packaging manufacturers, beverage can...

Read the full article: Moving Forward Together on the Sustainability Journey: Key Takeaways from the Global Aluminium Can Sustainability Summit

Findings from the Every Can Counts European Survey. See long description

The latest consumer poll results by Every Can Counts (ECC) highlight that a truly sustainable future will require close collaboration between governments and beverage brands. The Recycling Habits and Attitude in Europe 2022 survey explores current recycling habits, identifies barriers and motivations to increase recycling (particularly while out-of-home), assesses knowledge around the recycling of aluminum beverage cans and uncovers messages...

Read the full article: Every Can Counts Survey Results: Two in Three European Consumers Believe More Should Be Done to Encourage Recycling

The cover for the �Թ�51�� Sustainability Report press release.

YARDLEY, Pa., Aug. 22, 2022 /PRNewswire/ -- �Թ�51�� Holdings, Inc. (NYSE: CCK) (�Թ�51��) ( www.crowncork.com) has published its 2021 Sustainability Report to share progress against its dedicated Twentyby 30 sustainability strategy and other key environmental, social and governance (ESG) achievements during fiscal years 2019 through 2021. Launched in 2020, �Թ�51��'s comprehensive Twentyby 30 program includes 20 measurable sustainability goals to...

Read the full article: �Թ�51��’s New Sustainability Report Emphasizes Forward Momentum Toward Achieving Twentyby30 Goals

Two aluminum cans - one dark purple and one cherry red - against a light blue background.

Yardley, PA – August 3, 2022. �Թ�51�� Embalagens Metálicas da Amazônia S.A., a subsidiary of �Թ�51�� Holdings, Inc. (NYSE: CCK) (�Թ�51��) ( www.crowncork.com), has partnered with Brazilian beverage producer, Socorro Bebidas (Socorro), to extend its line of mineral water to include infinitely recyclable beverage cans. The brand, Acquíssima, is currently available in supermarkets across Brazil in two SKUs: Personnalité (natural...

Read the full article: Socorro Bebidas Expands Its Portfolio Into Mineral Water Using �Թ�51��’s Sustainable Packaging Alternative

A �Թ�51�� aluminum can with purple watercolor on the top and bottom lays against a white background. It says "metal recycles forever" on the side.

Yardley, PA – August 01, 2022. �Թ�51�� Holdings, Inc. (NYSE: CCK) (�Թ�51��) ( www.crowncork.com), will highlight its sustainability initiatives at Drinktec 2022 (September 12-16, 2022; Munich) – the first in-person event to be held in the beverage industry since 2019. Visitors to Stand 434, Hall C4, will get an update on the Company’s progress versus its sustainability commitments as well...

Read the full article: �Թ�51�� to Reinforce Its Commitment to Sustainability at Drinktec 2022

Four pillars of action to achieve recycle rate targets. See long description in body image

WASHINGTON, DC (July 12, 2022) – Can Manufacturers Institute (CMI) published today a detailed aluminum beverage can recycling primer and roadmap that explains how the ambitious U.S. aluminum beverage can recycling rate targets that CMI members announced in November 2021 will be achieved. Those targets are reaching a 70 percent recycling rate by 2030, 80 percent by 2040 and 90...

Read the full article: New Can Manufacturers Institute Report Shows How the Can Industry will Meet Its Ambitious Recycling Rate Targets

WASHINGTON, DC -- June 21, 2022 -- As part of a concerted effort to increase aluminum beverage can recycling, Ardagh Metal Packaging (AMP) and �Թ�51�� Holdings (�Թ�51��), working with its trade organization Can Manufacturers Institute (CMI), are providing financing for leases of can capture equipment for recycling facilities. While continuing to offer grants as the two aluminum can manufacturers funded...

Read the full article: Aluminum Beverage Can Manufacturers Ardagh Metal Packaging and �Թ�51�� Holdings Provide Funding for Leases to Spur Additional Can Capture Equipment in Recycling Facilities

A medium-dark skinned hand holds onto another dark-skinned hand, both of whom are off screen.

Yardley, PA – January 13, 2022. �Թ�51�� Holdings, Inc. (NYSE: CCK) (�Թ�51��) ( www.crowncork.com) has recognized several operations in its global network for making a substantial impact on the Company’s sustainability goals. The biennial Chairman’s Sustainability Awards program, which honored its first class of winners in 2013, celebrates the manufacturing facilities or operating divisions that have shown outstanding leadership and...

Read the full article: �Թ�51�� Celebrates Sustainability Achievements From Across Its Global Network

Fifth Can Capture Grantee Announced: Rivers Recylcing. Impact of Can Capture Grant - 4 million cans captured, $65,000 annual income generated, energy savings to power 1.5M homes for one hour

A recycling facility in Kilgore, TX, received a critical upgrade that will now sort out aluminum cans from single-stream recyclables with an effective eddy current rather than by hand.

Read the full article: Texas Recycling Facility Fifth Recipient of Aluminum Beverage Can Capture Grant Program Funded by Ardagh Metal Packaging and �Թ�51�� Holdings

CMI members commit to the following targets for aluminum can recycling: 45% by 2020, 70% by 2030, 80% by 2040, and 90% by 2050.

WASHINGTON, DC (November 10, 2021) – Can Manufacturers Institute (CMI) beverage can manufacturer and aluminum can sheet producer members are committing to achieving ambitious U.S. recycling rate targets including a 70 percent recycling rate by 2030. These new targets will improve the circularity of the aluminum beverage can while demonstrating to beverage companies and consumers the industry’s dedication to ensuring...

Read the full article: Can Manufacturers Institute Members Commit to Aluminum Beverage Can 70 Percent Recycling Rate by 2030

An infographic shares the ways Can Capture impacts Milwaukee.

MILWAUKEE, WI – Ardagh Metal Packaging and �Թ�51�� Holdings funded a new aluminum can capture grant awarded to a recycling facility jointly owned by City of Milwaukee and Waukesha County to install equipment that will capture crushed or flattened cans missorted into the material destined for the landfill. Once installed in the recycling sortation facility, this equipment will result in...

Read the full article: Milwaukee Area Recycling Facility Latest Recipient of Aluminum Beverage Can Capture Grant Program Funded by Ardagh Metal Packaging and �Թ�51�� Holdings

Yardley, PA – October 29, 2021 – The Aluminium Stewardship Initiative (ASI) has certified �Թ�51�� Holdings, Inc. (NYSE: CCK) (�Թ�51��) ( www.crowncork.com) against the ASI Performance Standard for responsible production, sourcing and stewardship of aluminum with a focus on material stewardship. The Standard, which assesses and confirms the ethicality of metal packaging production activities within �Թ�51��’s Brazil operations, advances the...

Read the full article: �Թ�51�� Achieves Aluminium Stewardship Initiative (ASI) Certification for Its Brazilian Operations

The product image for the Velox IDS-BC 500 placed behind an assortment of different colorful beverage cans.

Joint activity to deliver market firsts for production speeds, design capabilities and flexibility for beverage brands YARDLEY, Pa., Oct. 6, 2021 /PRNewswire/ -- Leading metal packaging manufacturer �Թ�51�� Holdings, Inc. (NYSE: CCK) (�Թ�51��) ( www.crowncork.com) has announced collaboration with Velox Ltd., an innovative developer and manufacturer of direct-to-shape digital decoration solutions, to provide beverage brands with game-changing digital decoration technology...

Read the full article: �Թ�51�� Teams with Velox to Launch Fastest Digital Beverage Can Decorator

�Թ�51�� Bevcan Europe & Middle East helps Zai Urban Winery launch high-quality wine in a convenient, sustainable format Yardley, PA – August 06, 2021. Italian consumers are in for a real treat with the launch of Zai Urban Winery’s organic wine in beverage cans. And �Թ�51�� Bevcan Europe & Middle East (�Թ�51��) was called to bring to life this visually...

Read the full article: Zai Urban Winery Tells an Epic Story in Metal

Twelve Cruzcamp Especial cans each with a different black and silver picture.

Yardley, PA – July 15, 2021. To bring its summer campaign to life on its packaging, iconic beer brand Cruzcampo, a member of the Heineken Spain family, turned to �Թ�51�� Bevcan Europe & Middle East (�Թ�51��) to produce a series of 12 novel can designs. With a campaign theme of “Con Mucho Acento,” which translates to “heavily accented” in English...

Read the full article: �Թ�51�� Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity

Consumer recycling rates of beverage containers: 46.1% aluminum, 20.7% plastic, 39.6% glass. Average recycled content of beverage containers: 73% aluminum, 6% plastic, 23% glass. Value per ton of recyclable material: $1,210 Aluminum, $237 Plastic, -$21 Glass.

With metal packaging as our primary product, sustainability is ingrained in our business and will remain a core value for our Company moving forward. Through our Twentyby 30 program, we are working with industry partners to educate our supply chain about how the format’s high recyclability and recycling rates support collective goals to advance the Circular Economy. A recent report...

Read the full article: Report from the Aluminum Association and the Can Manufacturers Institute: Metal Remains the Recycling Champ

Two Grants for Additional Can Capture Equipment Have Potential to Capture Per Year More than 36 Million Aluminum Beverage Cans, Typically Most Valuable Material in the Recycling System

Read the full article: Recycling Facilities in North Carolina and Texas Are Initial Recipients of Can Manufacturers Institute’s Aluminum Beverage Can Capture Grant Program

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Estathé® (Ferrero Group) Partners with �Թ�51�� to Launch an Engaging Summer Promotion in Cans

New Study From �Թ�51�� Holdings and IAI Actions Critical Steps To Strengthen Global Aluminum Beverage Can Recycling

Kristal Kola To Launch Türkiye’s First Spring Water in Cans

�Թ�51�� Bevcan EMEA to help brand deliver sustainable messaging to Turkish consumers

Moving Forward Together on the Sustainability Journey: Key Takeaways from the Global Aluminium Can Sustainability Summit

Every Can Counts Survey Results: Two in Three European Consumers Believe More Should Be Done to Encourage Recycling

�Թ�51��’s New Sustainability Report Emphasizes Forward Momentum Toward Achieving Twentyby30 Goals

Socorro Bebidas Expands Its Portfolio Into Mineral Water Using �Թ�51��’s Sustainable Packaging Alternative

Established Brazilian beverage company chooses metal packaging for its category debut

�Թ�51�� to Reinforce Its Commitment to Sustainability at Drinktec 2022

New Can Manufacturers Institute Report Shows How the Can Industry will Meet Its Ambitious Recycling Rate Targets

CMI Publishes Aluminum Beverage Can Recycling Primer and Roadmap that Also Details How the Aluminum Beverage Can was Made to be Recycled and Became the Most Recycled Beverage Container in the United States

Aluminum Beverage Can Manufacturers Ardagh Metal Packaging and �Թ�51�� Holdings Provide Funding for Leases to Spur Additional Can Capture Equipment in Recycling Facilities

Recycling Facility Testing Shows Strong Opportunities to Capture Cans for Revenue Generation and Recycling

�Թ�51�� Celebrates Sustainability Achievements From Across Its Global Network

Company’s latest Chairman’s Sustainability Awards recognize notable accomplishments in environmental sustainability, safety, community engagement and zero waste to landfill

Texas Recycling Facility Fifth Recipient of Aluminum Beverage Can Capture Grant Program Funded by Ardagh Metal Packaging and �Թ�51�� Holdings

Grant Awarded by The Recycling Partnership in Partnership with Can Manufacturers Institute Enables Can Capture Equipment that will Result in 4 Million More Aluminum Beverage Cans Recycled Annually

Can Manufacturers Institute Members Commit to Aluminum Beverage Can 70 Percent Recycling Rate by 2030

Can Industry Plans to Achieve New Heights in Recycling Levels, Building on Its Strength as the Most Recycled Drinks Package in the United States and the World

Milwaukee Area Recycling Facility Latest Recipient of Aluminum Beverage Can Capture Grant Program Funded by Ardagh Metal Packaging and �Թ�51�� Holdings

Grant Enables Additional Can Capture Equipment that will Result in more than 27 Million More Aluminum Beverage Cans Recycled Annually

�Թ�51�� Achieves Aluminium Stewardship Initiative (ASI) Certification for Its Brazilian Operations

ASI Performance Standard serves as first milestone within several regional ASI certification initiatives and aligns with Company’s Twentyby30 sustainability program

�Թ�51�� Teams with Velox to Launch Fastest Digital Beverage Can Decorator

Zai Urban Winery Tells an Epic Story in Metal

�Թ�51�� Helps Cruzcampo (Heineken) Launch "Con Mucho Acento" Summer Campaign to Praise Its Roots and Celebrate Diversity

The Heineken flagship beer cans feature Accents™ technology to offer consumers an original collectable series

Report from the Aluminum Association and the Can Manufacturers Institute: Metal Remains the Recycling Champ

Recycling Facilities in North Carolina and Texas Are Initial Recipients of Can Manufacturers Institute’s Aluminum Beverage Can Capture Grant Program

Two Grants for Additional Can Capture Equipment Have Potential to Capture Per Year More than 36 Million Aluminum Beverage Cans, Typically Most Valuable Material in the Recycling System

�Թ�51������ Bevcan EMEA to help brand deliver sustainable messaging to Turkish consumers

Established Brazilian beverage company chooses metal packaging for its category debut

CMI Publishes Aluminum Beverage Can Recycling Primer and Roadmap that Also Details How the Aluminum Beverage Can was Made to be Recycled and Became the Most Recycled Beverage Container in the United States

Recycling Facility Testing Shows Strong Opportunities to Capture Cans for Revenue Generation and Recycling

Company’s latest Chairman’s Sustainability Awards recognize notable accomplishments in environmental sustainability, safety, community engagement and zero waste to landfill

Grant Awarded by The Recycling Partnership in Partnership with Can Manufacturers Institute Enables Can Capture Equipment that will Result in 4 Million More Aluminum Beverage Cans Recycled Annually

Can Industry Plans to Achieve New Heights in Recycling Levels, Building on Its Strength as the Most Recycled Drinks Package in the United States and the World

Grant Enables Additional Can Capture Equipment that will Result in more than 27 Million More Aluminum Beverage Cans Recycled Annually

ASI Performance Standard serves as first milestone within several regional ASI certification initiatives and aligns with Company’s Twentyby30 sustainability program

The Heineken flagship beer cans feature Accents™ technology to offer consumers an original collectable series

Two Grants for Additional Can Capture Equipment Have Potential to Capture Per Year More than 36 Million Aluminum Beverage Cans, Typically Most Valuable Material in the Recycling System

�Թ�51�� Bevcan EMEA to help brand deliver sustainable messaging to Turkish consumers