�Թ�51������

Estathé®, an iconic Italian tea leaf beverage produced by Ferrero Group, has partnered with �Թ�51������ to launch a refreshing summer promotion in aluminum cans, an infinitely recyclable package. Introduced in a trendy 330ml “Sleek” format with optimized weight –�Թ�51������’s lightest can, this vibrant marketing campaign depicts a cast of funny and typical beach characters with whom consumers have likely interacted, and asks: “and you, what beach type are you?”. To bring this promotion to life, Estathé® has collaborated with �Թ�51������’s beverage team in EMEA to produce the cans locally in Parma, Italy.

Behind this lively and creative design range lies a complex manufacturing technique and seamless printing execution, made possible by the expertise of �Թ�51������’s teams. To efficiently print all eight character variations, �Թ�51������ utilized its Colorful Accents™ technology, which allows four unique designs to be produced in the same printing run. This process is both efficient and flexible for brands, enabling them to create pallets with a mix of designs.

In addition to the variable printing technique, �Թ�51������ implemented its HQP (High-Quality Print)
technology to enhance Ferrero’s detailed design graphics on each can. By using high-resolution printing plates to ensure top-tier print quality with improved dot separation, this technology brings nuanced shades of colors, creates depth and adds a vibrant richness to each design—all of which enhances contrasts and shadows. The striking designs are all completed with a matte finish that adds an element of elegance and a premium look to the packaging.

The partnership between �Թ�51������ and Ferrero also leverages a sustainable container that supports the circular economy, thanks to aluminum’s ability to be recycled endlessly. By launching a new product line in cans in April this year, �Թ�51������ and Ferrero are offering consumers in Italy the opportunity to enjoy collecting each unique character featured on the cans, while also utilizing a responsible package.

Image