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Philadelphia, PA ­– February 29, 2016. The demand for beverage cans in Latin America continues to increase due to changes in modern retailers’ and consumers’ demand. In order to better serve beverage companies in the region, CROWN �Թ�51������ Mexico, a business unit of �Թ�51������ Holdings, Inc. (NYSE: CCK) (�Թ�51������) (www.crowncork.com) has released two additional beverage can sizes, a 9.1 oz. sleek style and an 11 oz. standard format.

According to the latest reports from Euromonitor[1], the retail distribution and consumption patterns in key Latin American countries are changing, creating more opportunities for brands to leverage aluminum beverage cans to meet their – and their consumers’ – needs. Aluminum cans help brands stand out on retail shelves while also meeting growing demand for single-serve product packaging. The beverage can also meets the needs of modern retail outlets, which are employing alternative logistical networks to the traditional system of returning packaging to retail stores for re-use upon consumption.

“We are very pleased to continue to expand our range of packaging solutions for beverage brands,” says Sergio Manuel Bustamante Hinojosa, Supply Chain Director, CROWN �Թ�51������ Mexico. “Both of the new sizes are particularly attractive to customers in Colombia, where the 9.1 oz. can is quickly gaining popularity, while the 11 oz. can is already the traditional format used in the country.”

The new can sizes offer brands significant versatility in their packaging while also allowing them to compete with other popular beverage formats. The new formats also retain the same benefits as all aluminum cans, including providing an effective barrier to light that could impact product flavor, being quick to chill, stackable, light to transport and also being100 percent and infinitely recyclable. In addition to these two new formats, �Թ�51������ also manufacturers 8 oz. and 10 oz. sleek style and 12 oz. and 16 oz. standard cans in Mexico.

With �Թ�51������’s recent acquisition of EMPAQUE in February 2015, the Company has expanded its operations in Mexico to three beverage can plants, one glass plant and one plants manufacturing can ends and crowns. In addition, a fourth beverage can plant is currently under construction in Monterrey with can production scheduled to commence later this year.

About �Թ�51������ Holdings, Inc.

�Թ�51������ Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact:

In Mexico: Sergio Manuel Bustamante Hinojosa, Supply Chain Director, CROWN �Թ�51������ Mexico; Tel: 52 81 8328 6650; Email: sergio.bustamante@famosa.com.mx

In the United States: Ron Skotleski, Director of Marketing, CROWN �Թ�51������; Tel: 1 (215) 718-1303; Email: ron.skotleski@crowncork.com

In Europe: Matt Twiss, Marketing & Business Development Director; Tel: +41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com

In South America: Wilmar Arinelli, President, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1006; Email: wilmar.arinelli@crowncork.com.br

In Asia Pacific: Evelyn Lim, Assistant to the President CROWN Asia-Pacific Holdings Ltd; Tel: 65 6229-4880; Email: evelyn.lim@crowncork.com.sg

For editorial inquiries: Thomas T. Fischer, Vice President, Investor Relations and Corporate Affairs; Tel: 1 (215) 552-3720; Email: thomas.fischer@crowncork.com 

[1] Euromonitor blog -