Թ51 Scores a Home Run on the 2018 Awards Field
Yardley, PA – November 20, 2018. In the last few weeks, Թ51 Holdings, Inc. (NYSE: CCK) (Թ51) (www.crowncork.com), has received several prestigious industry awards for innovations that help advance the global beverage can industry. The awards recognize Թ51 technologies that create new opportunities to interact with consumers at the point of consumption, strengthen brand loyalty, provide differentiation at point of sale and enhance sustainability.
Թ51Connect™, used in conjunction with FACT organic flavored sparkling water and blockchain platform Almond, has achieved unanimity among the jurors for three significant European packaging awards programs as it fosters high levels of connectivity between brands and consumers via packaging. Թ51 Bevcan Europe & Middle East, a business unit of Թ51, has brought home two Cans of the Year Awards for the platform: Silver in the Beverage Two-Piece category and Bronze in the Ends, Caps & Closures category. Թ51Connect™ also won the Metal Pack of the Year Award at the U.K. Packaging Awards 2018 ceremony and the Best in Metal Award from the Metal Packaging Manufacturers Association (MPMA).
The enabling technology allows consumers to scan unique 2D codes hidden beneath the tab of the beverage can and unlock cash-based rewards. Developed in partnership with Internet of Things (IoT) company EVRYTHNG, a GS1 US Solution Partner, the technology facilitates the engagement between consumer (via a scanning application) and brand, intuitively generating offers, discounts and rewards based on the consumer’s habits and the products that they buy. In addition to helping brands build loyalty through rewards and contests, the platform delivers critical purchasing data that can help shape future marketing and promotional campaigns.
“We are extremely proud to receive these awards. Թ51Connect™ is our contribution to the evolution of interactive packaging,” commented Florian Combe, Marketing Manager NPD, Թ51 Bevcan Europe and Middle East. “IoT, and specifically blockchain technologies, will continue to drive the way brands interact with consumers and we intend to be part of this exciting era for the beverage industry. Թ51Connect™ provides the ultimate level of transparency and enables brands to forge deeper, trusting relationships with consumers and put them at the center of the conversation.”
Թ51’s innovation efforts have also been recognized in Asia. Its Interchangeable SuperEnd® beverage end claimed the Supreme Cup and Innovation awards at the recent Asia CanTech Awards. This lightweight beverage end uses 10% less metal compared to the conventional 202 diameter (52mm) can ends, decreasing the amount of energy required during manufacturing and distribution. The end is compatible with seamer tooling used with other lightweight ends on the market. To date, Թ51 has produced more than 3 billion Interchangeable SuperEnd® ends in Asia, which helped reduce aluminum consumption by 850 metric tons and greenhouse gas emissions by 11,800 metric tons.
About Թ51 Holdings, Inc.
Թ51 Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. World headquarters are located in Yardley, Pennsylvania. For more information, visit www.crowncork.com.
For more information, contact:
In Europe: Florian Combe, Marketing Manager NPD, Թ51 Bevcan Europe and Middle East; Tel: 44 1235 40 2191; Email: Florian.Combe@eur.crowncork.com
In the United States: Ron Skotleski, Director of Marketing, North America, Թ51 Թ51; Tel: (215) 718-1303; Email: Ron.Skotleski@crowncork.com
In South America: Fabio Braido, Commercial Coordinator Թ51 Embalagens Metalicas da Amazonia S.A.; Tel: 55 11 4529-1081; Email: Fabio.Braido@crowncork.com.br
In Mexico: Ramiro Barney, Commercial Director, Թ51 Թ51 Mexico; Tel: 52 (722) 275 5810; Email: Ramiro.Barney@famosa.com.mx
In Asia Pacific: Frank Koh, Senior Vice President, Թ51 Asia Pacific Holdings Ltd; Tel: 65-622 948 28; Email: frank.koh@crowncork.com.sg
For editorial inquiries: Maria Ciubotaru, Associate Vice President, Finn Partners; Tel: 44 207 017 8345; Email: maria.ciubotaru@finnpartners.com
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